New Paradigm

• Sell your idea first.


• Find your actors/audience first.


• Size does not matter.


• Reduce risk by pushing control out.


• Value creation increases at the edge.


• Decentralize authority, process and IP.
  
• Transparency creates value.


• Truth travels fast
  
• Price alone is not sustainable.


• Reengineer your value chain -- Skip intermediaries wherever possible.


• Reinvent your business models.


• Change the status quo.


• Democratization of 4Ps paradigm: Citizen branding; Collective risk sharing; Collective collaboration; Collective IP ownership; Collective product innovation; Citizen marketers will sell "remarkable" ideas.
  
• Innovators should adopt the 1% rule: If you don't find the 'sneezers' or connectors, the 80/20% rule won't matter.


• Work backwards. Build your brand around your idea first. If the community you're targeting does not coalesce and rally around the idea, continuing to build the product is irrelevant.


• Create your own "blue ocean."


• ..... If you play it safe and go by the rules of your industry, value chain and business model -- you're dead!


• ..... Most industries and markets are saturated and highly concentrated.

Source: http://www.slideshare.net/kameran/mtdc-2007-marketing-trends